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Shrink Wrap Packaging for Effectiveness and Durability

Shrink wrap packaging and supplies are an excellent way to protect your product while getting it to the market. Find out more about its application here.

What exactly is Shrink-wrap?

Getting your product ready for the market can be a daunting task, however one of the most challenging aspects of it, is deciding which method of packaging you should employ.

There are plenty of factors to consider in this regard, such as:

  • Which solution offers the most durability
  • Enough protection from damage and spoilage
  • The most cost effective

This factors all have an impact on the choice of product packaging that you use.

Fortunately, there is a packaging solution that has stood the test of time, maintaining its status as a superior way of protecting your product,  without expending too much of your budget in doing so; and that solution is shrink-wrapping.

For durability and cost effectiveness

Heat based shrink wraps refer to any material that shrinks once heat is applied to it, and possibly the most common of these materials includes stretch film.

Stretch film is often applied to entire pallets of products to protect them during their transportation, but also serves as a versatile and cost effective method of shrink wrap packaging when heat is applied to it.

Though heat shrink wrap is often made up of a variety of different materials.

The most common of these plastic materials which are often applied to packaging include PVC, polyethylene or polyolefin.


PVC or polyvinyl chloride is often the preferred material for shrink wrapping retail supplies.

This is because it requires a relatively low temperature to shrink, and once done, transforms its texture to one that is rigid and strong.

While being a popular choice due to its affordability and durability, the heating process of PVC emits a heady odor due to the presence of chloride in the plastic, and so when opting for this solution, it is wise to do it in a well ventilated area.


Another common material for shrink wrap bags and supplies includes polyethylene which comes in multiple variations.

It is also one of the most common plastic types in the world, being used for both retail and industrial applications.

It has an incredibly high stretch rate and boasts superior puncture resistance, making it great for bulk or heavy produce such as canned goods or bottles.

It often comes with UV additives to prevent the film from deteriorating with exposure to the outdoors.


Polyolefin is commonly associated with the packaging of consumables and produce.

This is because it is FDA approved as a material that can safely make contact with food without contaminating it in the same way that PVC would.

In comparison to PVC, it also offers better seals for airtight packaging and produces less residue caused by the run-off of high speed wrapping machines.

Shrink wrapping is truly a versatile and effective means of packaging that can meet the requirements of a wide range of products.

Whether extended shelf and storage life, consumer safety or cost effectiveness is your priority, shrink wrap packaging is the ideal way to ensure that your product is delivered to the market in a way that keeps it protected, while saving you costs on alternative packaging solutions.

Find out more about shrink wrapping.

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